YOUR COMMS TEAM Can't do this
AI CAN'T EITHER
Shibboleth zeroes in on your highest-priority reputation challenges or special situations, and discreetly tackles them with clear analysis and advice
What's wrong with comms now?
EVERYTHING
Most comms people are just so bad at their jobs
Because of this, most senior leaders never see what good looks like
Your staff knows they're not being told the truth when comms says it
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Journalists especially know how bad comms people are (ever seen Veep?)
AI is making it even worse
It is just validating the mediocrity already coming out of your team, and speeding up the velocity of bad output
Even when they aren't cheating on you with Claude, almost all communications advisory consultants and firms are:
Billing you for useless services
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Selling you senior advice and counsel in the pitch deck, and then making it impossible to reach senior people once you sign the contract
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Telling you what you want to hear, hoping that the good vibes will keep you onside
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Sticking around too long, making communications agency retainers can be harder to cancel than gym memberships
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Promising you things they can't deliver, like introductions or relationships
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Charging you little and delivering zero (or negative) value, or charging you a lot and delivering little value.
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Why work with Shibboleth?
Truly independent counsel
I will be your independent counsel on how to position yourself, your organization, or both, either in collaboration with your in-house team or fully out of their sight.
A sparring partner
I will prepare you to face tough questions, and will not shy away from challenging your answers when they are incorrect or insufficient.
A second opinion
I will be your second opinion when you think (or know) your current team isn't up to the job, particularly during special situations.
About me
I have led teams and executives through preparation and responses to actual wars, hostile takeovers, IPOs, mergers, layoffs, SEC investigations, bankruptcies, cyberattacks, you name it
I have led in-house comms teams for organizations with 1,000+ staff, I led media relations for McKinsey and Company, and have independently helped dozens of senior executives own their message
I have penned my own opinion pieces and reporting in the Washington Post, Boston Globe, Irish Independent, PR Week, TechCrunch, among many others
I have never listened to a podcast
I think social media is an enormous waste of time and energy for most people (and many businesses)
SAY THE RIGHT THING
SHIBBOLETH.